Now a digital producer at the South China Morning Post, I make data-based decisions to create andĀ optimiseĀ digital content. With journalism and agency experience, I have a uniquely hybrid set of skills that makes me an asset to the newsroom of today. This site serves as a portfolio of sorts, listing some of my works and accomplishments.
China’s ties with the world
Worked with digital team and China diplomacy team at the South China Morning Post to create an interactive globe, which depicted China’s relations with various countries.
Part I played:
- Conceptualising
- Liaising teams
- Writing
Four listicles… and counting
Wrote listicles to drive engagement and traffic to the South China Morning Post’s society section. Each piece sees a minimum of 10,000 unique users.
Fake news quiz: Do you know your real news from fake?
Created a fake news quiz for The Business Times during the height of fake news debacle to drive awareness about the need to be discerning when reading news online.
Part I played:
- Conceptualising
- Research
- Writing
- Editing
- Drive traffic (S$0.15 CPC on Facebook)
Black Friday Quiz: Where do SEA shoppers shop?
Worked with interactive designer to conceptualise and create a quiz about Southeast Asian shopping habits during Black Friday. The goal was to increase engagement on The Business Times website and connect with a younger audience.
Part I played:
- Conceptualisation
- Google Trend research
- Writing
- Editing
- Drive traffic (S$0.35 CPC on Facebook)
Video explainers
Created minute-long video explainers to break down complex issues for users.
Part I played:
- Conceptualisation
- Production
- Writing
- Editing
- Distributing
South China Sea dispute in one minute
Samsung Galaxy Note 7 launch
Bukit Batok by-election
The Business Times’ first video series
Initiated Views from the Top video series – interviews with four of Singapore’s top CEOs as video became the best performing format on social media. This kickstarted The Business Times’ video initiatives, with plans for monetisation.
Part I played:
- Conceptualisation
- Interviewing
- Liaising
- Distributing