Who am I?

Now a digital producer at the South China Morning Post, I make data-based decisions to create andĀ optimiseĀ digital content. With journalism and agency experience, I have a uniquely hybrid set of skills that makes me an asset to the newsroom of today. This site serves as a portfolio of sorts, listing some of my works and accomplishments.

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Four listicles… and counting

Wrote listicles to drive engagement and traffic to the South China Morning Post’s society section. Each piece sees a minimum of 10,000 unique users.

Black Friday Quiz: Where do SEA shoppers shop?

Worked with interactive designer to conceptualise and create a quiz about Southeast Asian shopping habits during Black Friday. The goal was to increase engagement on The Business Times website and connect with a younger audience.

Part I played:

  • Conceptualisation
  • Google Trend research
  • Writing
  • Editing
  • Drive traffic (S$0.35 CPC on Facebook)


The Business Times’ first video series

Initiated Views from the Top video series – interviews with four of Singapore’s top CEOs as video became the best performing format on social media. This kickstarted The Business Times’ video initiatives, with plans for monetisation.

Part I played:

  • Conceptualisation
  • Interviewing
  • Liaising
  • Distributing

Interview 1
Interview 2
Interview 3
Interview 4