Black Friday Quiz: Where do SEA shoppers shop?

Worked with interactive designer to conceptualise and create a quiz about Southeast Asian shopping habits during Black Friday. The goal was to increase engagement on The Business Times website and connect with a younger audience.

Part I played:

  • Conceptualisation
  • Google Trend research
  • Writing
  • Editing
  • Drive traffic (S$0.35 CPC on Facebook)


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