Four listicles… and counting

Wrote listicles to drive engagement and traffic to the South China Morning Post’s society section. Each piece sees a minimum of 10,000 unique users.

Black Friday Quiz: Where do SEA shoppers shop?

Worked with interactive designer to conceptualise and create a quiz about Southeast Asian shopping habits during Black Friday. The goal was to increase engagement on The Business Times website and connect with a younger audience.

Part I played:

  • Conceptualisation
  • Google Trend research
  • Writing
  • Editing
  • Drive traffic (S$0.35 CPC on Facebook)

Link

The Business Times’ first video series

Initiated Views from the Top video series – interviews with four of Singapore’s top CEOs as video became the best performing format on social media. This kickstarted The Business Times’ video initiatives, with plans for monetisation.

Part I played:

  • Conceptualisation
  • Interviewing
  • Liaising
  • Distributing

Interview 1
Interview 2
Interview 3
Interview 4